We pre-approved $549,631.50 worth of loans during our four-hour Pre-Presidents’ Day Auto Loan event on Saturday, February 11.
To prepare members for Presidents’ Day Auto Sales, we opened our phone lines, online services, and doors (Clark, NJ and Jamaica, NY locations) for a special loan event, held from 8:00 a.m. – noon last Saturday. All members who were pre-approved during the event were mailed packets which contained their certificate of pre-approval; a Skip-a-Pay voucher, good for two free Skip-a-Pays; a Refer-a-Friend voucher, enabling the pre-approved member to let their family and friends in on great rates and prizes, and an additional incentive of $5 for each referred loan; a “Dealership Tips” sheet, which listed negotiating tactics and information on Aspire’s Member Showroom, which saves members an average of over $4,000 off MSRP on new vehicles; and an ice scraper giveaway. There were also Dunkin Donuts gift cards given out every half hour.
“We had a fabulous turnout! It was both exciting and humbling watching our team come together and work extended hours for the good of our members. They were on the ball!” said Michele Gelardi, Sales Coach/Trainer.
The campaign was advertised through a postcard mailing, e-mail blasts, posters, a blog post, and on our company website. We also held an internal Pep Rally, equipped with clappers, balloons, and snacks to educate and excite our team prior to the event.
We consider this event to be a great success and have already begun planning another loan event for May of this year.