In Brett King’s book titled Bank 3.0, he describes three phases of banking. Over the years, the way that most people have done their banking has shifted from primarily using branches (1.0) to the internet (2.0) to mobile (3.0). Furthermore, King says that banking is no longer somewhere you go, but something you do. Here at Aspire, we have seen that trend to be true.
When we opened our doors (yes, physical doors!) in 1948, our members did all of their banking in our branches. As the internet gained popularity in the 1990s, we introduced online banking with My CU Online. As the demand for 24/7 account access grew, our members requested mobile access in addition to online banking. We introduced Aspire Mobile Banking in 2009 so that our members could complete transactions themselves anywhere, anytime.
Since the introduction of Aspire Mobile Banking, we noticed a trend in the way our members accessed their accounts and completed transactions. Although many people were still using My CU Online, the number of people completing transactions in the branches drastically decreased. It was clear to our administration that our members had fully embraced Bank 2.0 and were on the path to Bank 3.0.
Now that more members are signing up for Aspire Mobile Banking, we are looking for ways to upgrade it. We now offer Aspire Mobile Deposit, where you can deposit a check simply by taking a picture of it with your smartphone.
If you would like to enroll in Aspire Mobile Banking, visit https://www.aspirefcu.org/mobilebanking. We also offer several other apps that can be used, for example, for finding surcharge-free ATMs and shared branches in your area, no matter where you are. Visit https://www.aspirefcu.org/apps to download these apps. Welcome to Bank 3.0!